We pride ourselves in helping other businesses skyrocket their traffic and leads with our magical search engine optimization practices. There are several reasons why SEO is of utmost importance. SEO is a process and an art, with spells we will cast to build your audience.
Why You Need SEO
Search engine optimization (SEO) is essential for getting your website found by potential customers. Without SEO, your website is likely to remain unseen by your target audience and miss out on potential customers. Here are some of the top reasons why SEO should be a priority for your website:
Basic SEO Package
This package usually includes fundamental on-page optimization such as title tags, meta descriptions, and keyword research. It may also include basic off-page optimization like business directory listings, local citations, and social media account creation.
- Keyword research: Identifying the target audience and researching the keywords they use to search for products or services related to the website.
- On-page optimization: Optimizing the website’s title tags, meta descriptions, header tags, and content for target keywords to improve search engine rankings.
- Content optimization: Optimizing the website’s existing content by updating it with relevant keywords and ensuring it’s well-written and engaging.
- Business directory listings: Creating and managing listings on popular business directories like Google My Business, Yelp, and Yellow Pages to improve local search visibility.
- Local citation building: Building citations (mentions of a business’ name, address, and phone number) on relevant local directories to improve local search rankings.
- Social media account creation: Creating and managing social media accounts on platforms relevant to the business to improve brand visibility and drive traffic to the website.
Local SEO Package
This package focuses on optimizing a website for local search, including local keyword research, optimizing Google My Business profile, building local citations, and managing online reviews.
- Local keyword research: Identifying the keywords that potential customers use to search for local products or services related to the client’s business.
- Google My Business optimization: Optimizing the client’s Google My Business profile by adding accurate business information, uploading photos, and managing reviews to improve local search visibility.
- Local citation building: Building citations on relevant local directories such as Yelp, Yellow Pages, and local Chamber of Commerce to improve local search rankings.
- Online review management: Monitoring and managing online reviews across different platforms such as Google, Yelp, and Facebook to improve the client’s online reputation and attract more local customers.
- Local content creation: Creating local content such as blog posts, articles, and videos that target the client’s local audience and address their needs and concerns.
- Mobile optimization: Ensuring the client’s website is mobile-friendly and optimized for local searches on mobile devices.
- Schema markup: Implementing schema markup to provide search engines with more detailed information about the client’s business, such as hours of operation and customer reviews.
- Local link building: Building high-quality links from local websites and directories to improve local search rankings.
Technical SEO Package
This package deals with the technical aspects of SEO, including website speed optimization, XML sitemap creation, robots.txt optimization, and fixing crawl errors.
- Site speed optimization: Improving website speed by optimizing image sizes, reducing HTTP requests, and leveraging browser caching to improve user experience and search engine rankings.
- Mobile optimization: Optimizing the website for mobile devices to improve user experience and search engine rankings.
- Site architecture optimization: Optimizing the website’s structure and navigation to improve user experience and search engine rankings.
- Internal linking optimization: Improving internal linking to distribute link equity throughout the website and improve search engine rankings.
- XML sitemap creation and optimization: Creating and optimizing XML sitemaps to ensure that search engines can easily crawl and index all pages on the website.
- Robots.txt optimization: Optimizing the robots.txt file to control which pages are crawled and indexed by search engines.
- Schema markup implementation: Implementing schema markup to provide additional context to search engines about the content on the website.
- Redirect management: Implementing and managing 301 redirects to ensure that users and search engines are directed to the correct pages on the website.
- Website security: Ensuring the website is secure by implementing HTTPS and other security measures to protect user data and improve search engine rankings.
- Duplicate content identification and management: Identifying and managing duplicate content on the website to avoid penalties from search engines.
- Technical SEO audit: Conducting a comprehensive technical audit of the website to identify technical issues and opportunities for improvement.
Content Marketing Package
This package includes creating high-quality content such as blog posts, infographics, and videos that attract and engage the target audience. It may also include content promotion through social media and outreach to influencers.
- Content strategy development: Developing a content strategy that aligns with the client’s business goals and target audience.
- Content creation: Creating high-quality, SEO-friendly content such as blog posts, infographics, videos, and social media posts to attract and engage the target audience.
- Content promotion: Promoting the content through various channels such as social media, email marketing, and outreach to increase visibility and drive traffic to the website.
- Content optimization: Optimizing the content for search engines by incorporating keywords, meta descriptions, and other on-page optimization techniques.
- Guest blogging: Securing guest blogging opportunities on relevant, high-authority websites to build backlinks and increase visibility.
- Influencer outreach: Partnering with influencers in the client’s industry to promote the content and increase visibility.
- Analytics and reporting: Analyzing the performance of the content marketing campaign and providing regular reports to the client.
E-commerce SEO Package
This package is specifically designed for e-commerce websites and includes optimizing product pages, managing product feeds, and implementing schema markup.
- Keyword research: Identifying the keywords that potential customers use to search for products or services related to the client’s e-commerce website.
- Product page optimization: Optimizing individual product pages with title tags, meta descriptions, and content optimized for target keywords to improve search engine rankings.
- Category page optimization: Optimizing category pages to improve search engine rankings and make it easier for customers to find products.
- Content creation: Creating high-quality, SEO-optimized content such as blog posts, product descriptions, and guides to attract more traffic and improve search engine rankings.
- Technical SEO: Conducting a technical audit of the e-commerce website to identify and fix technical issues such as broken links, duplicate content, and site speed to improve search engine rankings.
- User experience (UX) optimization: Optimizing the e-commerce website’s UX to improve conversion rates, reduce bounce rates, and increase user engagement.
- Competitor analysis: Analyzing the client’s competitors’ SEO strategies to identify opportunities and develop a comprehensive SEO strategy that outperforms competitors.
- Link building: Building high-quality links to the e-commerce website to improve search engine rankings and drive more traffic to the website.
Enterprise SEO Package
This package is designed for large businesses and includes advanced optimization techniques such as website architecture optimization, international SEO, and advanced analytics tracking. Please inquire for more information.
How We Have Increased Traffic for Clean Cooking with Caitlin
