In today’s fast-paced digital landscape, having a well-defined online marketing strategy is essential for any business -small or big- aiming to thrive and reach its target audience. In particular, an effective digital strategy should be customer-centric, considering both buyer personas and their journey while also being informed by data and competitor analysis. This guide will… Continue reading Crafting an Effective Online Marketing Strategy: a 6-Step Beginner’s Guide
If you are a website owner or administrator, or run an online business, you have probably been notified that starting July 1st, Google Analytics (Universal Analytics) will move over to Google Analytics 4 – or GA4. Google Analytics 4 (GA4) is none-other than the latest version of Google’s web analytics platform that offers incredible new… Continue reading Google Analytics 4 (GA4) – Should you take action by July 1st?
Social media marketing in Orlando is booming! The “beautiful city” has seen an increase in businesses – both physical and digital – turning to social media strategies in order to reach their target audience, boost their sales, and acquire new leads. However, social media marketing alone may not be enough to succeed in today’s oversaturated… Continue reading Why Local SEO is Crucial for Social Media Marketing in Orlando?
I received the following email Friday morning from Woocommerce, which I wanted to pass along. Security for your WordPress website should be of utmost importance, as malicious attackers can steal your data, client’s data, and/or take over your website. Do not take this lightly. Make sure you update your plugins today! Sometimes, when updating your… Continue reading Security Incident March 24, 2023: Update Your WooCommerce Payments Plugin Now!
In today’s world, diversity and inclusivity have become central topics of discussion across industries. While the technology industry has been traditionally male-dominated, there is a growing trend of women-owned tech companies emerging in the space. 🚀 Bring on the female sorcerers! As a consumer or business owner, you may wonder why you should choose to… Continue reading 5 Reasons to Hire a Woman-Owned Web Development Company